Insights
Notes on being seen.
Notes on getting seen and remembered — the pitching, writing, and launch discipline we use for clients, written down the way we’d explain it across the counter. Plain-spoken, no vanity metrics. New notes as they’re published.
How to pitch a local journalist
Media Relations · October 23, 2026
Journalists decide in four seconds. How to find the one reporter who covers your world, write the five-line pitch, and follow up once — with a worked example.
Is your news actually news?
Press Releases · October 23, 2026
Seven tests that separate a story from an ad in a costume — and how to write the release like news when your announcement passes.
The six-week launch countdown
Launch Campaigns · October 23, 2026
Most launches start publicity six weeks too late. The week-by-week plan: story, list, exclusive, paper, drumbeat — and the follow-up that keeps it going.